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Yes, Sephoria 2019 Gave Us All FOMO

Updated: Nov 8, 2020

Photo from Tarte Cosmetics Instagram

The name Sephoria sounds like a segment where Zendaya, Hunter Schafer, Sydney Sweeney and the rest of the girls from Euphoria take a trip to Sephora and shop for their favorite beauty products and share tips and laughs with each other on camera.

Sadly that isn’t a real thing, but the actual Sephoria is just as cool.

For the second year in a row, the euphoric “Sephoria: House of Beauty” came alive in Los Angeles from September 7-8 with over 60 beauty experiences spread across 16 rooms at the Shrine Auditorium and Expo Hall. Guests had the opportunity to get free beauty services, purchase limited edition products and get their hands on really cool swag bags.

The event, which if you couldn’t guess is by Sephora, has been compared to the likes of Beautycon, which is no minor feat for an event only in its second year.

In addition to the beauty experiences, festival-goers were able to attend master classes taught by Patrick Ta, Vicky Tsai, and Angel Merino just to name a few. Special guest appearances were also made by Jhene Aiko with La Mer, Ingrid Nilsen with Fresh Beauty, and Too Faced co-founder Jerrod Blandino.

Huda Beauty set up shop to promote their upcoming “Lifeliner” eyeliner, Tatcha debuted their new eye cream, Too Faced debuted their holiday palette and Fenty Beauty debuted a new gloss balm set.

Fortunately, the debuts do not stop there. Melt Cosmetics debuted their brand new vibrant “Radioactive” palette and Tarte promoted their fan-favorite Sea Collection. Urban Decay was there with a giant golden disco ball in tow to promote their new Naked Honey collection which launches in the U.S. on September 13.

With more than 60 beauty experiences these were only a portion of the brands and product launches.

Plenty of your favorite beauty editors and writers were there such as Gloss Angeles podcast hosts Kirbie Johnson and Sara Tan, senior fashion and beauty editor at Bustle, but the real treat was that at Sephoria, everyone was an influencer.

So, who do we talk to about the Euphoria version of Sephoria becoming a real thing?


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