Athleisure, which is athletic clothing being worn in other settings besides athletics, is a recurring trend on college campuses across the country.
It is functionality mixed with fashion. It's popular because it is a way to be comfortable and stylish. Athleisure is perfect for a student that is always on the go.
We collected pieces from Macy’s, Athleta and Pop’s Resale for this shoot. When wearing athleisure clothing, it is important to not forget about accessories. The stylists chose pieces that college students wear daily and elevated each outfit by incorporating unique accessories such as sneakers and jewelry.
The goal of this shoot was to take athletic pieces and make them more professional. We chose to have the shoot on campus in areas that students recognize, such as Rose Street Garage and the walkway by Funkhouser. You can see examples of athleisure on our campus.
We wanted to inspire students by showing attainable fashion on our campus. Athleta is an affordable and eco-friendly brand that is accessible to students a few minutes off of campus. Sixty percent of Athleta’s materials are made with sustainable fibers. They recently launched a collection of leggings made from recycled water bottles. College students are also able to attend yoga classes in-store and receive discounts off their purchases.
We wanted to showcase the trend of sustainable fashion, so we also included one of our favorite local thrift stores, Pop’s Resale. It is a secondhand store where people can sell old vintage clothing. Many people enjoy thrift shopping. Shoppers can find unique pieces that may no longer be on the market.
“Pop’s Resale is the only place in town where you can get a wide variety of stuff from records to vintage clothing, to video games," said Dan Shorr, owner of Pop's Resale.
Photo by Jordan Prather.